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Multi-Channel CRM and Marketing

Multi-Channel CRM and Marketing

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Multi-Channel CRM and Marketing

May 22, 2019

Aptean Staff Writer

Headline

  • Discover Customer Insights and Unleash Additional Sales Opportunities
Person holding a smartphone with messages.

Accurately profile and market to your multi-channel customers with Aptean retail marketing and CRM software; giving you the tools to manage targeted promotional campaigns and personalised offers to increase sales revenues.

Customers shopping across multiple channels must enjoy a seamless experience as they switch from channel to channel. Key to this is being able to view the customer as a single entity across all channels.

Thanks to Aptean marketing and CRM, all customer activity and interaction is centralised regardless of sales channel or touchpoint, providing a single view of the customer.

Sophisticated Customer Profiling

Provides innovative tools to create promotional campaigns and targeted offers that let you reach the most profitable customers, based on buying patterns.

Sector-Specific

Software engineered specifically for the multi-channel retail sector by Aptean, with on-going and continued support from our expert team.

Promotions Management

Build and manage targeted promotions that can boost sales, drive existing customer purchase activity and increase profitability. Segment customers by campaign responsiveness and target your inactive and active customers with unique special offers and promotions to encourage customer loyalty.

Campaign Analysis and Reporting

Analyse the profitability and success of your campaigns using detailed and accurate reporting tools. Use key customer demographics and Recency Frequency Monetary value (RFM) analysis to shape your campaign strategy.

 

Campaigns Built on Insight

Key features of Aptean retail marketing and CRM software include:

  • More than 40 standard marketing reports for comprehensive campaign analysis

  • Easy, effective campaign cost allocation

  • Detailed customer profiling and segmentation

  • Over 55 different promotions as standard

  • Targeted mailing lists with data cleansing and mailing list management

  • Loyalty management solution to encourage repeat business and brand loyalty across all channels

  • Management of promotions, with editing functionality

  • Facility for vouchers, coupons and gift cards across all channels

  • Date and time effective promotions

 

Identify customer groups, plan targeted marketing campaigns and analyse the results to measure success; our retail marketing and CRM software provides all the tools needed to manage CRM and marketing activities effectively.

Contact us today to chat with one of our experts or schedule a demo to learn how you can maximise your multi-channel retail business success.

Ready to start transforming your business?

We’ve got the specialised industry software to help your organisation thrive.

Tell us about yourself and an Aptean specialist will be in touch.