Aptean Launches Integrated CRM and Industrial Manufacturing ERP

Cloud-Based Solution Enables 360-Degree View of Buyer Journeys

ALPHARETTA, GA, September 28, 2021 – Today, Aptean, a global provider of mission-critical enterprise software solutions, announced the launch of a new integrated offering joining its Customer Relationship Management (CRM) software and Aptean Industrial Manufacturing ERP Made2Manage Edition. The integration of the CRM and ERP will enable customers to centralize data and decrease the likelihood of errors that can result from switching between platforms.

In the industrial manufacturing industry, buyer journeys can be complex. To effectively nurture relationships, industrial manufacturers need a CRM that can store customer interactions at every touchpoint, over time, in one central location. Aptean’s integrated CRM and Industrial Manufacturing ERP helps manufacturers improve their customer service by creating an easier way to access customer data as well as orders, timelines, complaints and follow-ups.

The integrated CRM and ERP solution is cloud-based and delivers benefits, including:

• Ability to monitor and store all customer interactions in one central location accessible to all internal stakeholders regardless of device or location.

• Access to rich marketing campaign performance and sales lead data that can help production anticipate demand to forecast schedules and maintain optimized inventory levels.

• Improved customer experience and relationships, streamlined internal processes and enhanced productivity.

“Growing and serving a manufacturing business requires unique processes and data, “says Marianne Chikos, Senior Vice President of Customer Operations at Aptean. “With this new integration between Aptean CRM and Aptean Industrial Manufacturing ERP Made2Manage Edition, we’ve delivered a much more efficient and effective way to help our customers in this important sector maximize efficiencies, gain holistic views of data and improve customer experience and service levels.” For more information about Aptean CRM.

About Aptean Aptean is one of the world’s leading providers of purpose-built, industry-specific software that helps manufacturers and distributors effectively run and grow their businesses. With both cloud and on-premise deployment options, Aptean’s products, services and unmatched expertise help businesses of all sizes to be Ready for What’s Next, Now®. Aptean is headquartered in Alpharetta, Georgia and has offices in North America, Europe and Asia-Pacific. To learn more about Aptean and the markets we serve, visit www.aptean.com. Aptean is a trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.