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Aptean CRM - Content Management

Aptean CRM - Content Management

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Aptean CRM - Content Management

Mar 9, 2020

Aptean Staff Writer

Headline

  • Communicate with Clarity and Consistency
Woman looking at computer

A successful Contact Center demands a content management system that’s clear, concise, and user-friendly. Aptean CRM delivers exactly that by allowing your agents to create, edit, and manipulate scripts and HTML messages directly within the Contact Center dashboard, with changes effective immediately. With our content management solution, your calls are about to get a lot more effective.

  • Keep It Consistent. Our content management features make it easy to craft consistent messaging, which is crucial when making calls to clients and prospects.

  • Create Content Databases. Store all of your scripts and message points within one content database, reducing the risk of lost data.

  • Save It for Later. Never worry about having to create new content scripts for similar customers again. You can save scripts and use them as needed.

Make Each Customer Interaction Count

Create and Save Call Notes

Since our Contact Center application is directly integrated into Aptean CRM software, your reps will be able to log conversation details when making and receiving calls. Those customized notes will be saved within the CRM for future reference or use without switching through various dashboards.

Custom Fields

Create customized content fields that can be saved and utilized for different customers or prospects. For example, you can easily create unique call greetings that can be applied to various calling queues and agents based on predetermined criteria or customer profile.

Customer History at Your Fingertips

All related customer information is automatically populated into call scripts, giving your agents a more complete view of the customer so they can respond quickly and create a consistent experience. A comprehensive overview of the customer provides clarity that would be otherwise missing from the call. This feature is available through a simple Pre Call screen, which can be accessed from the dashboard of the Contact Center software.

Edit Content with Ease

Aptean CRM makes it easy for your reps to update contact profile fields within call scripts. These changes can be saved and stored within CRM and the contact center application for later use.

Go Beyond Simple Text

Our call scripts allow you to go beyond simple text boxes with fully-functional HTML coding. This allows you to add images, links, and other HTML features within your content, giving reps more resources to utilize while calling customers or prospecting.

Want to find out how Aptean CRM can help your business? Contact us today to chat with one of our experts, start your free trial or schedule a demo.

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