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New Brand, Who’s This? Inside Aptean’s New Look

New Brand, Who’s This? Inside Aptean’s New Look

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New Brand, Who’s This? Inside Aptean’s New Look

Jun 17, 2021

Ali Coad
New Brand, Who's This? Inside Aptean's New Look

Over the past few years, our team, our products and our customer base has grown exponentially. It’s been powerful and positive. It’s been strategic and organic. It’s been challenging and eye-opening.

But more than all of that, it’s been amazing.

And we wanted to create a website and a user experience that better reflects who we are today and who we want to be tomorrow.

Aptean is more than just software.

It took us a while to evolve our brand into what it is today. And one thing that stood out to all involved is that our customers are at the heart of what we do.

So we included it in our mission statement:

We’re on a mission to support clients’ needs and unique industry challenges with tailored solutions that drive operational efficiency, are expertly supported and enable new, innovative ideas.

We’re constantly innovating because our customers are on a digital transformation journey. We’re tenacious problem-solvers because we want our customers to thrive no matter the obstacles or complexities they face.

We’re relentlessly curious because that’s what’s required of trailblazers and innovators. Here at Aptean, we’re dedicated to making an impact and using technology to change the way the world works.

Our brand is designed to showcase this to our most valuable audience – you!

Here are some of the changes we made to better serve you.

Our Tagline

Ready for What’s Next, Now®

We are a business dedicated to helping you prepare for the world today and tomorrow. Our software is powerful, and it grows, scales and evolves as your business does, making you ready for what’s next, now.

Our Brand Personality, Voice and Design

Our brand personality is human because we are people connecting with other people. We bring all of who we are to work every day as passionate, relentless problem solvers who are genuinely dedicated to innovation.

Although our services and software are technical, we want to engage in conversations and communicate with you right where you are in your digital transformation. You see, we’re not a company that just “gets things done.” We do things well - for you - and we want our voice to reflect our desire to put you at the forefront of every single thing we do. 

Because no two businesses run the same way or use our software the same way and our solutions are as unique as you, we wanted our new design to harness that kind of power and individuality.

So we have adapted our design to better relate to your needs.

“We are excited to solidify our market stance as the leading industry-specific provider of mission-critical software. With this new brand image, Aptean embodies unmatched precision and drive to fully understand our clients’ challenges and deliver solutions that are as individualized as the industries we serve.

Nicole O’RourkeChief Marketing OfficerAptean

Thank you to all those who made this new brand possible and who live out our values every day. But mostly, we want to thank YOU - our customers, partners, and friends. We wouldn’t be here without you.  

We would love to hear from you - about our new brand, our work, our products, a career, or just to chat. Reach out, now.

Tell us about yourself and an Aptean specialist will be in touch.