Astley Clarkes Uses Aptean Retail ERP to Secure Place as Global Omnichannel Retailer

Astley Clarke is a British luxury jewelry retailer, founded in 2006. It began its journey as an online retailer selling international jewelry brands until 2009 when it started creating and selling its own and has long-standing concession spaces in several iconic department stores around the world, including: Liberty, Selfridges, Fortum & Mason, and Saks Fifth Avenue.

The company’s presence in the global retail market continues to grow and Astley Clarke is proud to deliver its unique jewelry designs and craftsmanship to over 200 countries around the world—offering super-fast shipping and an unrivalled customer service.

The Challenge

When Scott Thomson was appointed CEO of jewelry retailer Astley Clarke, his first major decision was to put plans in place to move the business from a UK-only marketplace to an international omnichannel brand. But the systems that were in place were outdated and creating significant issues to the overall operational processes—ultimately preventing the retailer from achieving its ambitious plans.

• Legacy system couldn’t scale for omnichannel needs

• Enhancing customer service

• Integrating new wholesale business

The Solution

Astley Clarke recognized the importance of having an advanced ERP system in place that would be the core to the success of its operations and growth. The company needed a system in place that would scale with its growing needs and support the business from the get-go. The solution also needed to be able to:

• Provide flexible fulfillment options and carrier integrations globally

• Manage  product catalog information across the omnichannel environment

• Fully integrate operational processes—from wholesale picking to web fulfillment and stock management

• Scale to the growth of the business as it expanded its omnichannel presence

The Result

The implementation of our industry-specific retail ERP, Aptean Retail ERP Elucid Edition, has been the catalyst needed for Astley Clarke’s ecommerce, international and wholesale growth. It has been able to achieve its ambitious growth plans, while continuing to serve customers in the way they wish to be served—thanks to the core technology the business has put in place.

• $6 million turnover and 25% business growth

• Improved customer service levels

• Single view of operations

• Stronger supply chain partnerships and ecommerce integrations