Aptean Retail ERP Helps Kingstown Associates Turn Business into Multi-Channel Retail Operation
Aptean Retail ERP Helps Kingstown Associates Turn Business into Multi-Channel Retail Operation
Aptean Retail ERP Helps Kingstown Associates Turn Business into Multi-Channel Retail Operation
28 Oct 2021
Kingstown Associates is a leading UK mail order company, owning several lifestyle brands and predominantly aimed at the over 60s market. The company provides bespoke fulfillment services to third-party clients and confidently offers a variety of services, including media advertising and wholesale purchasing. Kingstown Associates is continually expanding, always improving, and ensuring it meet its customer’s needs.
The Challenge
As a business, Kingstown Associates sends over a million parcels a year and up to 75,000 catalogs a week. But the legacy, outdated systems that were being used to complete the fulfillment services were severely impacting business operations and overall efficiencies. Some of the challenges faced daily included:
Lost orders through batched card payments
Duplicate order entry for online marketplace sales
Complex web store orders
The Solution
Following a thorough business process analysis (BPA), Kingstown Associates recognized the urgent need to implement an integrated multi-channel retail system that could not only provide a single version of the truth via an online dashboard but could also improve operational efficiency and support the company’s ambitious growth plans. The solution needed to be able to:
Provide full operational visibility of what was happening across the business at any time
Help improve customer service and profitability
Streamline business operations for more efficient and flexible warehouse processes
Automate processes to eliminate paper-based systems for quicker stock control
The Result
The automation, integration and data provided by the our industry-specific retail ERP, Aptean Retail ERP, system led to a significant increase in operational efficiency and business growth for Kingston Associates, without the need to increase staff levels. The system has provided the business with a robust platform for growth—allowing it to focus on the next phase of its multi-channel journey.
Organic business growth of 29%
Doubled online sales in 12 months
Increased order accuracy and improved customer service and profitability
Single view of operations through integrated dashboards
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