Aptean Apparel ERP, Exenta Edition Case Study: Mamiye Brothers, Inc.

Premier designer and manufacturer of children’s, tween and teen fashion apparel, Mamiye Brothers Inc. has an outstanding reputation for product quality, consistency, corporate integrity, fashion sense and keen management. Managing a comprehensive portfolio of internationally acclaimed, sought-after evergreen brands, the company caters to the preferences of 13,000 retail stores in the U.S. and elsewhere.

Like any fashion company, Mamiye needed an apparel-specific enterprise resource planning (ERP) solution to accommodate today’s fast-changing retail customer environment.

The Challenge

Mamiye was using a legacy ERP system, which the company implemented over 15 years ago, to manage all of its product lines. The old software had a very limited view of the apparel supply chain and failed to provide key front and backend functionality such as product lifecycle management (PLM) and vendor integration.

This meant that Mamiye:

• Lacked the agility needed to grow the business and expand into new channels

• Incurred significant costs maintaining the on-premise legacy solution

• Could not efficiently and cost-effectively accommodate changes in business processes

Mamiye resorted to “the bolt-on strategy” to accommodate its changing business model. Company Chief Information Officer, David Cropper said the previous system had become “a highly customized solution with many ‘bolt-ons’ that were costly and difficult to manage”.

The Solution

Mamiye was looking for a complete turnkey solution to accommodate its growth and better manage its overall apparel supply chain. Specifically, company leaders were looking to improve efficiencies in the supply chain, reduce central costs and update to a modern, scalable solution.

After evaluating several options, Mamiye selected Aptean Apparel ERP delivered on a Software as a Service (SaaS) model for its ERP initiative to enhance flexibility, improve adaptability and gain advanced apparel functionality.

Seeing Aptean’s ability to accommodate businesses of all sizes, from startups to major manufacturers, and scale to the next level as they expand, Mamiye was confident that Aptean Apparel ERP is the best platform for its current and future needs.

The Results

With its advanced technology and unified platform, Aptean Apparel ERP provided the scalability and centralized view Mamiye Brothers was seeking in order to streamline and expand the business.

• Easy modification to support future growth

• Enables rapid expansion and the ability to quickly seize new business opportunities

• Eliminates the need for “bolt-on” functionality

• Reduces the company’s datacenter footprint through cloud deployment

While the new apparel-specific ERP helped Mamiye Brothers achieve efficiencies, the company was also able to “tweak” its business model to tap into other distribution channels, which an outdated system simply could not have supported.

By switching from a cumbersome legacy solution to an innovative, fashion-focused platform, Mamiye Brothers is now equipped to plan for the future with the confidence that it has the right tools in its arsenal to achieve success.

Outfit Your Business for Success With a Cloud-Based Apparel ERP

Continuing to rely on an old foundation—adding extensions and customizations along the way—is a recipe for collapse. Especially in an industry and dynamic and fast-paced as fashion and apparel, you must have a more sustainable and agile technology stack to maintain your competitive edge and power future growth.

That’s why we offer our advanced apparel ERP in the cloud. This way, you gain purpose-built features designed to solve unique fashion industry challenges while taking advantage of state-of-the-art technology that provides the flexibility to scale easily and cost-effectively as your business evolves. And, what’s more, it’s all backed by our experienced in-house teams that know your industry, inside out. That’s the Aptean advantage.

So, are you ready?

• To address current fashion industry challenges

• For workforce savings through automation

• To make strides toward sustainability goals

• To stitch together your business case for apparel software

If so, get in touch with one of our apparel ERP experts to get a personalized demo and start powering your future growth, today.