Managing Your Social Media Platforms and How a Complaint Management System Can Help

According to Forrester, 80% of consumers are using social media to engage with brands, and Pew Research indicates that YouTube and Facebook are the most widely used online platforms, while smaller shares of Americans frequently used sites like Twitter, Pinterest, Instagram and LinkedIn. When you consider how many people are connected via social media that’s a lot of feedback traffic, both good and bad.

Our newest whitepaper, Leverage Customer Feedback from Social Media to Improve the Customer Experience, highlights the challenge of effectively engaging and tracking complaints and comments across social media platforms and channels.

In this whitepaper, you’ll learn more about how valuable a complaints management system (CMS) can be when it comes to managing your social media accounts. Download your copy of Leverage Customer Feedback from Social Media to Improve the Customer Experience, and visit our resource center for other available whitepapers and eBooks.

And if you want to talk more about how Respond, Aptean’s CMS, can help you manage your complaints, reach out to our team of complaints management experts. We’d be glad to talk.