Aptean CRM - Campaign Management

If you’re like many companies, you’re running a wide range of marketing campaigns across multiple channels that all have to be managed concurrently. You have campaigns designed to attract new customers, nurture leads, target a specific audience, cross-sell products and so forth. Managing this host of multi-channel campaigns without a dedicated campaign management solution is next to impossible.

Aptean CRM campaign management gives you the power to execute highly targeted, multi-phased marketing campaigns that automatically help develop and nurture relationships over time. You can target campaigns based on demographics, online behaviors, purchase patterns, customer support incidents and more across multiple marketing channels.

• Automate Processes. Create conditions to trigger automated actions such as sending a confirmation email, generating an alert, scheduling a call and assigning a follow-up.

• Target Campaigns. Target your marketing campaigns to deliver personalized messages to your target audience and nurture relationships.

• Data-Driven Decisions. Use our comprehensive reports and dashboards to determine which campaigns are generating the best return on investment.

Take Your Sales and Marketing Efforts to the Next Level

Manage Everything in One Place

With built-in features for creating campaigns, tasks, lead sources, budgets, schedules and other elements defining the details of your marketing campaigns, Aptean CRM campaign management helps you execute and manage them all concurrently in one place.

Powerful Workflow Engine

Workflows consist of a series of conditions, rules and actions that serve to automate processes. The Aptean CRM workflow engine gives you the ability to build logic into your sales and marketing drip campaigns so you can automate processes, such as scheduling and delivering marketing messages, triggering alerts, automatically generating follow-up reminders, sending confirmation emails and so forth. Workflow for campaigns is configured in steps that can be set up to start on a given number of days from the previous step, or after a specific event occurs with a target.

Best yet, our workflow engine is intended to be used by marketing professionals—so you don’t have to be a developer to use it. Our intuitive platform is straightforward and easy-to-use.

Make Data-Driven Marketing Decisions

As marketing professionals, it is essential we have tools at our disposal to help us distinguish the successful marketing campaigns from the unsuccessful ones. Aptean CRM campaign management provides comprehensive reports and dashboards that allow you to drill down into the details of your marketing initiatives and determine where you’re generating the best return on your investment.

• Track the success of your email marketing campaigns using metrics such as open rate, click through rate and bounces.

• See which opportunities originated from each campaign and learn the ROI of each opportunity.

• Establish campaign estimates and compare them to actual costs per opportunity, costs per sale, etc.

Campaign Management Key Benefits

• Manage and evaluate marketing campaigns across multiple channels from one application.

• Analyze campaign effectiveness, statistics and ROI using our powerful reports and dashboards.

• Target campaigns to deliver personalized marketing messages to your target audience.

• Automate processes to nurture relationships and more effectively move your leads through the sales process.

Want to find out how our customer relationship management software, Aptean CRM, can help your business? Contact us today to chat with one of our experts or schedule a demo.