Aptean CRM - Email Marketing

When used correctly, email marketing can be one of the most powerful and cost-effective marketing tools in your arsenal. In fact, it has become an essential tool for small and large businesses alike to stay connected with their customers and prospects. Our CRM Software, Aptean CRM, has email marketing solutions that can be used in a variety of creative ways to increase sales, boost customer engagement and improve customer retention.

There are plenty of email marketing solutions to choose from, but many are isolated or independent from your CRM software data. Aptean CRM’s email marketing functionality is fully integrated with your contact database, so you can send emails that are directly targeted to your customer and prospect base.

• Full CRM Integration. Our email marketing solution is fully integrated with your contact database, so you can send emails directly targeted to your customer & prospect base.

• Email Designer. Our intuitive drag and drop email designer makes it easy for anyone to build professional emails that look like they were designed by a professional.

• Custom Drip Campaigns. Our workflows make drip campaigns easy. Send mass emails at a scheduled time to a targeted audience with the Aptean CRM email scheduler.

CRM Email Marketing Key Features

Seamless CRM Integration

Aptean CRM’s email marketing solution seamlessly integrates with your contact database.

Campaign Management

With Aptean CRM campaign management, you can query the contact database to quickly create targeted email campaigns to segmented groups.

Drag and Drop Email Designer

Our intuitive email designer allows you to quickly build professional emails without having to know HTML code. Choose from a variety of mobile-friendly email templates and customize them to your specific needs with our intuitive drag and drop interface.

Custom Communication Lists

Easily create email lists from your contact database using mass assign or campaign workflow tools.

Complete Personalization

Address your contacts on a first-name basis. Use custom tags to pull data from contact database fields, such as salutation, first name and company.

Preview and Test Mode

Use the preview mode to view your email before it’s sent or send a test email to ensure your email looks great.

Detailed Email Analytics

Track the success of your email campaigns using email metrics such as open rate, click through rate and bounces. Know exactly who opened your email, who clicked on what links and who unsubscribed.

Email Verification and Spam Protection

Aptean CRM automatically validates all email addresses you enter to avoid bounces.

Grow Your Contact Base

Use Aptean CRM landing page integration to collect contact information though a lead form on your website.

Track Website Visits

Enable Aptean CRM’s web visitor tracking application and start tracking your website visitors by name after they click on a link to your website in an email.

Want to find out how our customer relationship management software, Aptean CRM, can help your business? Contact us today to chat with one of our experts or schedule a demo.